Inka Turns An Internal Mail Into A Witty Print Campaign

Inka, the new-age insurance platform committed to simplifying and humanizing insurance, has once again disrupted industry norms with the launch of its latest campaign. What began as a routine internal email has been transformed into a witty, attention-grabbing front-page print ad that is already sparking conversations across the country. With a Clever, screenshot-style ad and clear, relatable language, the campaign turns the seriousness of insurance into simplicity and fun, offering customers a free breakdown of their insurance needs.

This New initiative reflects Inka’s larger journey of reimagining insurance for a new generation. From the beginning, Inka has focused on making insurance accessible, approachable, and trustworthy. The company partnered with popular comedian Kumar Varun as its brand ambassador to connect with young audiences, using humor and relatability to change perceptions. It also pioneered Vaani, India’s first voice AI in insurance, giving customers a simple, conversational way to understand policies and resolve queries. Taking transparency to a new level, Inka even shared its CEO’s personal number for customer inquiries, reinforcing its philosophy of accessibility and openness.

Inka’s campaigns have also gone beyond advertising into grassroots engagement. In Bangalore, the company hosted “Tea with the CEO,” where everyday customers could sit down with the founder to openly discuss insurance, breaking barriers between leadership and the public. Each initiative underscores Inka’s mission to make insurance not just about products, but about building genuine trust and awareness.

“At Inka, we believe insurance should empower people, not overwhelm them,” said Vaibhav Kathju, Founder of Inka Insurance. “From voice AI to grassroots campaigns, our goal is to prove that insurance can be both human and approachable while always staying focused on the customer.”

By blending creativity, technology, and authenticity, Inka is positioning itself as a challenger brand that is reshaping how Indians perceive insurance, making it more transparent, engaging, and relevant for everyone.

About Inka

Inka, a brand of Karnodakshai Insurance Pvt. Ltd., is registered as an insurance corporate agent with IRDAI. With a digital-first approach, personalized insights, and lifelong claim support, Inka is pioneering a customer-first model for insurance in India.

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