There was a time when corporate gifting was transactional, predictable hampers, standard-issue pens, objects exchanged more out of obligation than intent. That era is quietly fading. Across India’s boardrooms and corner offices, a more discerning culture of gifting is taking shape. Today’s business leaders are thinking less about what is appropriate and more about what reflects who we are. Luxury, once reserved for wardrobes and living rooms, has entered professional life with a new grammar, measured, meaningful, and understated. Consortium Gifts, a global name in corporate gifting, has consistently set benchmarks for refined taste, delivering premium solutions defined by excellence and client satisfaction. The Driving force behind this corporate gifting empire: Gaurav Bhagat, Founder and Managing Director, established this company with just ₹10,000 withdrawn from a credit card, at a time when his family was facing severe financial hardships. What began as a home-based operation secured its first major order and began its journey with Maruti Suzuki. In early 2025, Consortium was named among the top 100 gifting companies in the world by the Promotional Products Association International.
The Culture Of Corporate Lifestyle: When Consortium Gifts Became A Marker Of Taste
Consortium Gifts, led by Gaurav Bhagat, is redefining Indian corporate gifting. Shifting from tokens to curated luxury, they focus on craftsmanship and intent, blending professional utility with style.
This shift mirrors a broader change in executive mindset. As businesses flatten hierarchies and relationships become more personal, gestures have grown more thoughtful. A gift is no longer a formality; it is a signal. Of taste. Of intent. Of values.
The New Language of Corporate Luxury
Modern luxury is not loud. It does not announce itself with excess or overt branding. Instead, it relies on craftsmanship, material integrity, and restraint. For CXOs and decision-makers, luxury is now about knowing what to choose, and when to stop. Corporate gifting has followed the same trajectory. What was once a procurement exercise has become a curatorial one. Companies are increasingly seeking objects that sit comfortably in both professional and personal worlds, pieces that feel at home on a work desk, in a home study, or carried through airports and meetings. It is within this evolving space that a new class of corporate curators has emerged. Among them is Consortium Gifts, a brand that operates less like a supplier and more like a bridge between luxury design, utility, and corporate culture.
Couture Moves to the Boardroom
One of the most clear signs of change here is how fashion is crossing over into boardroom goods. When couture starts to shape objects for boardrooms, it signals a bigger change: leaders no longer keep their taste separate from their work lives. The collab between Consortium Gifts and Shantanu & Nikhil shows this trend. Instead of turning fashion into the items it inspired, the partnership filters the designer’s world view, the work they craft it out of, their view of modern India, and their look at life in restraint and pretense into goods for the everyday work day. They are not used as decoration.
They are pens, leather goods, scarves, and desk goods that feel human without feeling rich. Very limited runs and ethical choices also show this point: here, luxury is intention not excess.
Why are these kinds of ties right for adults at work? It's not loud but quiet. The style does not hide what it is for. It makes the thing better so the person can know what it is and feel fancy but not worn out. If designs show art then it also uses to show the truth. Boss people want things that can prove they are worth having and used.
To see this and get it is why Consortium Gifts has a special line it makes in house called Boardroom the Wow Taj collection. The style is not loud or full of lines but neat and up to date. The pick of things is the feel as much as how it looks and it is not loud in the way it is made. Something to keep in your desk is not just to sit on a desk but it is used often and you do not notice it till you need to say yes to something or get a yes from someone.
Luxury as Lifestyle, Not Showoff
What makes this new way of corporate gifting stand apart is it does not put lifestyle away from leadership. The leaders today do not separate these parts of themselves. Their work choices are guided by the same rules as their personal ones: save the world, work hard, build quality, be real. In this case, the gifts are not tools for branding but for showing what we share. They tell the story of care and concept and design.
They do not feel like gifts that had to be given. Instead they feel like they were picked. The role of Consortium Gifts is less about being seen and more about being found out what companies stand for. It connects top brands, designers, and near-perfect in house lines into one neat, chosen, visual space. It shows corporate gifting is more a matter of culture than of sales.
A quiet change, one that leaves a mark India is changing its views on luxury along with its work culture. The best gifts are no longer the biggest, the loudest, but the most well thought out. It can be small things like pens, desk tools and ties in big meetings where decisions shape whole economies. This is the way corporate gifting is heading: to a point where relevance, beauty, and soft power all meet. To where gifts are meant to last, not wow.
And luxury finds its most charming voice in that soft promise.
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